Establish a routine to get ahead
When you are marketing your product online, be sure to frequently revisit the websites you comment on. If they have a RSS feed for their posts, go ahead and subscribe. This way you know when a new article is posted and you can go join the conversation. Some sites even have a Top Commentors section [...]
Anyone can create a Video for YouTube
Don’t think you have the chops to create a video? Think again my friend. I have seen videos on there that are clearly not the best quality. If you have a story line, a camera or web-cam, and some time then you can create a video for YouTube. Best of all, you can then grab the [...]
Distribution Distribution Distribution
Distribution is the name of the game on the internet. It is the same as location in real estate. The more distribution channels you have, the better odds you have at making sales. The same goes for where your distribution channels are. That is one of the reasons Google Adwords is making the company oodles [...]
How to Write Good Content
Well, writing good content is a subjective practice. Depending upon what you want as the desired affect, it could mean writing short posts about the latest news or what was on Conan O’Brien last night, etc. Do you just want eyeballs to see your wares, or do you want a more targeted message. If you [...]
Start Marketing your Products
Load your site up with your Mitchendise. As I have only created the book and the shirt so far, I have only placed the shirt here. But, as you can see placing some of your Mitchendise within your posts and on your site will put it in front of your fans more often. You have [...]
Prep work for your Merchandise
If you are still drawing the cover art like I am (I don’t want to rush you, and I want to make sure mine looks good), then this will give you extra time to review it, make any tweeks, etc. If you have already finished your book cover, here are some steps for the back [...]
Creating a PDF
To upload your book to CafePress, you have to have it in PDF format, and it can be max 100MB per their instructions. Don’t have Adobe Acrobat? No problem. CutePDF is your answer. CutePDF is a free application that you can use to create PDF documents. Go to their website (www.CutePDF.com) and download their writer. It is [...]
How to Create a Cover for your Book
I touched on needing to download the template from CafePress’s Publishing Center last week. For those of you who were still putting the finishing touches on the illustrations in the book and are just now getting to the cover, this post is for you. The cover template is a different size depending upon which book format you [...]
Merchandising Your Product Goal Milestones
With the End Goal established, we can now focus on the stops along the way that will accomplish that goal. Lets break down the End Goal: To write a book Illustrate it publish it on the internet make available for sale create promotional materials Mitchendise it Well, hopefully we already have #1 done. We probably [...]
